Literaturnachweis - Detailanzeige
Autor/in | Garramore, Gina M. |
---|---|
Titel | Motivational Models; Replication across Media for Political Campaign Conduct. |
Quelle | In: Journalism Quarterly, 61 (1984) 3, S.537 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Mass Media Effects; Media Research; Models; Motivation; News Media; News Reporting; Politics; Research Methodology; Use Studies |
Abstract | Reports on a study that tested the applicability of drive-reduction and exposure learning models for gratifications received across three sources of political information. Concludes that the exposure learning model was more efficient for both newspaper and television news. (FL) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |