Literaturnachweis - Detailanzeige
Autor/inn/en | O'Keefe, Garrett J.; und weitere |
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Titel | The Perceived Utility of Advertising. |
Quelle | In: Journalism Quarterly, 58 (1981) 4, S.535-42 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Audiences; Journalism; Media Research; Media Selection; Newspapers; Periodicals; Radio; Television; Use Studies |
Abstract | Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |