A Critical Review of the Literature for Sales Educators 2.0

Autor/inn/en	Cummins, Shannon; Nielson, Blake; Peltier, James W.; Deeter-Schmelz, Dawn
Titel	A Critical Review of the Literature for Sales Educators 2.0
Quelle	In: Journal of Marketing Education, 42 (2020) 3, S.198-216 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Cummins, Shannon)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/0273475320941917
Schlagwörter	Marketing; Sales Occupations; Periodicals; Business Administration Education; Educational Research; Teaching Methods; Instructional Innovation; Experiential Learning; Career Development; Journal Articles; Ethics; Thinking Skills; Role Playing; Student Evaluation; Simulation; Artificial Intelligence + Suchen Sie Ihr Suchwort? Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Bildungsforschung; Pädagogische Forschung; Teaching method; Lehrmethode; Unterrichtsmethode; Educational Innovation; Bildungsinnovation; Experiental learning; Erfahrungsorientiertes Lernen; Berufsentwicklung; Journal article; Zeitschriftenaufsatz; Ethik; Denkfähigkeit; Rollenspiel; Schulnote; Studentische Bewertung; Simulation program; Simulationsprogramm; Künstliche Intelligenz
Abstract	In this article, we review the recent expansion within the sales education literature from five primary journals and the business literature at large. The five primary journals are the "Journal of Marketing Education, Marketing Education Review, Journal for the Advancement of Marketing Education, Journal of Education for Business," and the "Journal of Personal Selling & Sales Management." Of the 119 identified articles published in the past 15 years, experiential learning, career development, and assessment were the three most prominent topics. Of these, 69% were published after the Cummins et al. review article "A Critical Review of the Literature for Sales Educator," which was published in "Journal of Marketing Education" as a means of expanding sales education research. Future research opportunities in sales education are offered with suggested hypotheses for investigation. A reference table of classroom innovations is provided as an easy guide to instructors seeking vetted pedagogical enhancements. [For "A Critical Review of the Literature for Sales Educators," see EJ997395.] (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01