Literaturnachweis - Detailanzeige
Autor/in | Zarzosa, Jennifer |
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Titel | Adopting a Design-Thinking Multidisciplinary Learning Approach: Integrating Mobile Applications into a Marketing Research Course |
Quelle | In: Marketing Education Review, 28 (2018) 2, S.120-125 (6 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1052-8008 |
DOI | 10.1080/10528008.2018.1452035 |
Schlagwörter | Interdisciplinary Approach; Marketing; Teaching Methods; Educational Objectives; Telecommunications; Handheld Devices; Computer Software; Cooperation; Skill Development; Decision Making; Design; College Faculty; Undergraduate Students; Teacher Attitudes; Focus Groups; Questionnaires; Student Attitudes; Research Projects; Creativity; Teacher Student Relationship; Peer Relationship; Outcomes of Education; Thinking Skills; Usability; Statistical Analysis Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Teaching method; Lehrmethode; Unterrichtsmethode; Educational objective; Bildungsziel; Erziehungsziel; Telekommunikationstechnik; Co-operation; Kooperation; Kompetenzentwicklung; Qualifikationsentwicklung; Decision-making; Entscheidungsfindung; Fakultät; Lehrerverhalten; Fragebogen; Schülerverhalten; Forschungsvorhaben; Kreativität; Teacher student relationships; Lehrer-Schüler-Beziehung; Peer-Beziehungen; Lernleistung; Schulerfolg; Denkfähigkeit; Statistische Analyse |
Abstract | This article seeks to address the gap between marketing education and marketing practice by integrating a design-thinking (DT) methodology to the marketing research (MR) framework to achieve learning objectives that will enhance cross-functional, collaborative, conceptual, and technical skills. The mobile application marketing research project allows students to undergo each step of the DT and MR process in a nonlinear fashion, involving iterations of steps. Findings indicate that students enhanced their knowledge, relationship building, participation, enthusiasm, and creativity. An implementation plan is provided for instructors to use in marketing research classes. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |