Literaturnachweis - Detailanzeige
Institution | New Jersey State Dept. of Education, Trenton. Div. of Vocational Education. |
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Titel | MADE 2. Marketing and Distributive Education Competency Based Curriculum Guide. |
Quelle | (1981), (304 Seiten) |
Sprache | englisch |
Dokumenttyp | gedruckt; Monographie |
Schlagwörter | Leitfaden; Unterricht; Lehrer; Administration; Advertising; Business Education; Career Education; Competence; Competency Based Education; Design; Distributive Education; Employment Opportunities; Guidelines; Job Skills; Lesson Plans; Marketing; Merchandising; Producer Services; Retailing; Secondary Education; State Curriculum Guides; Visual Stimuli; New Jersey Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Verwaltung; Werbung; Wirtschaftserziehung; Wirtschaftspädagogik; Arbeitslehre; Kompetenz; Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode; Berufschance; Beschäftigungschance; Richtlinien; Produktive Fertigkeit; Lesson planning; Unterrichtsplanung; Direktvermarktung; Warenwirtschaft; Sekundarbereich; Rahmenlehrplan |
Abstract | This curriculum guide is one in a series of three competency-based instructional materials dealing with marketing and distributive education (MADE). Covered in the individual sections of the guide are the following topics: job orientation (personal appearance, job opportunities, job interviews, basic skills, training plans, legal requirements, and safety); visual merchandising (displays, functions and elements of displays, principles of design, display construction, and evaluating displays); advertising (the function of advertising, advertising media, brand names and slogans, closing the gap between advertising and selling, advertising techniques and costs, and developments in advertising); store operations (types of store operations, retail store protection, store maintenance, stock control, inventory, stockkeeping, and caring for fixtures and displays); management (retail store patterns, store locations and arrangements, department layouts, financing, store policies, and personnel policies) product and service technology; and career areas (general merchandising, food service, food marketing, petroleum marketing, advertising, and finance). Each lesson includes an outline of material to cover, behavioral objectives, general competencies, a lesson plan, suggestions for applying specific competencies, an audiovisual list, a bibliography, a competency-based test, and directions for observing and evaluating competencies. (MN) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |