Literaturnachweis - Detailanzeige
Autor/in | Wallisch, Bill |
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Titel | 20 Seconds to Profundity: How to Handle the Broadcast Media. |
Quelle | In: Educational Record, 69 (1988) 2, S.14-17 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Leitfaden; Administrator Characteristics; Administrator Education; Broadcast Industry; College Presidents; Higher Education; Information Dissemination; Interpersonal Competence; Interviews; Mass Media; Public Relations; Radio |
Abstract | Media training teaches executives how to handle themselves in press and television interviews. It can help a president or chancellor produce straight talk under the pressure of public interviews. Projecting this kind of confidence and control can have a large effect on public perceptions of an institution or situation. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |