Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, Louisiana, August 3-8, 1999). Public Relations.

Institution	Association for Education in Journalism and Mass Communication.
Titel	Proceedings of the Annual Meeting of the Association for Education in Journalism and Mass Communication (82nd, New Orleans, Louisiana, August 3-8, 1999). Public Relations.
Quelle	(1999), (249 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Tagungsbericht; Case Studies; Credibility; Foreign Countries; Global Approach; Higher Education; Public Relations; Sex; Use Studies; Work Environment; World Wide Web; China + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Glaubwürdigkeit; Ausland; Globales Denken; Hochschulbildung; Hochschulsystem; Hochschulwesen; Public relation work; Öffentlichkeitsarbeit; Geschlecht; Geschlechtsverkehr; Benutzerschulung; Arbeitsmilieu; World Wibe Web
Abstract	The Public Relations section of the Proceedings contains the following 8 papers: "The Cultural Competence Spiral: An Assessment and Profile of U.S. Public Relations Practitioners' Preparation for International Assignments" (Alan R. Freitag); "Trust, Communication, and Quality Relationships in the Workplace: Comparing Views of CEOs and Top Communicators" (Dan Berkowitz and Peeraya Hanpongpandh); "Public Relations or Social Marketing: International Implications" (Terri Lynn Johnson); "An Innovative Look at Gender in Public Relations: Examining Relationships between Gender and Source Credibility in Employee Communication Messages and Media" (Donald K. Wright and Jill R. Haynes); "The World Wide Web, Online Resources and Public Relations Practitioners: What They Use and What They Recommend" (Michael Ryan); "Public Relations Management: A Multiple-Case Study in Media Management" (Kenneth D. Plowman); "The World Wide Web as a Communications Tool: PR Practitioner Perspectives" (Laura Newland Hill and Candace White); and "What Dimensions Constitute a Good Corporate Image in the Eyes of Chinese Educated Public" (Kaman Betty Lee). (RS)
Erfasst von	ERIC (Education Resources Information Center), Washington, DC