The Effects of Frequency of Media Utilization on Decision Making of Media Choice [Konferenzbericht] Paper presented at the International Conference on Cognition and Exploratory Learning in Digital Age (CELDA) (11th, Porto, Portugal, Oct 25-27, 2014).

Autor/in	Gotoh, Yasushi
Titel	The Effects of Frequency of Media Utilization on Decision Making of Media Choice [Konferenzbericht] Paper presented at the International Conference on Cognition and Exploratory Learning in Digital Age (CELDA) (11th, Porto, Portugal, Oct 25-27, 2014).
Quelle	(2014), (7 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
ISBN	978-989-8533-23-4
Schlagwörter	College Students; Access to Information; News Media; Television; Books; Newspapers; Web Sites; Social Networks; Decision Making; Internet; Media Literacy; Questionnaires; Statistical Analysis; Use Studies; Multiple Regression Analysis; Foreign Countries; Japan + Suchen Sie Ihr Suchwort? Collegestudent; Nachrichtenwesen; Fernsehen; Fernsehtechnik; Book; Buch; Monographie; Monografie; Newspaper; Zeitung; Web-Design; Social network; Soziales Netzwerk; Decision-making; Entscheidungsfindung; Media skills; Medie competence; Medienkompetenz; Fragebogen; Statistische Analyse; Benutzerschulung; Ausland
Abstract	The purpose of this study is to use the Analytic Hierarchy Process in order to identify how frequency of media use in daily life affects decision-making in media choice. 276 university students took part in this research, They were asked to prioritize their ways of obtaining information about current affairs using sets of media such as TV, books, newspapers, webpages, Twitter and Facebook. Multiple regression analysis showed a clear relationship between frequency of media use in daily life and decision-making in media choice. It was suggested that frequency of media use in daily life affects decision- making in media choice. For example, even in aspects where it would be appropriate to obtain information from books, the high web using group tends to select the web. Information about these students' tendencies is useful as metacognitive knowledge. [This work was supported by JSPS KAKENHI Grant Number 24501179. For the complete proceedings, see ED557311.] (As Provided).
Anmerkungen	International Association for the Development of the Information Society. e-mail: secretariat@iadis.org; Web site: http://www.iadisportal.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01