More than Just Wikipedia: Creating a Collaborative Research Library Using a Wiki

Autor/in	Munoz, Caroline Lego
Titel	More than Just Wikipedia: Creating a Collaborative Research Library Using a Wiki
Quelle	In: Marketing Education Review, 22 (2012) 1, S.21-25 (5 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
Schlagwörter	Encyclopedias; Collaborative Writing; Electronic Publishing; Research Libraries; Technological Advancement; Technology Uses in Education; Marketing; College Instruction; Student Attitudes; Student Research; Cooperation; Annotated Bibliographies; Shared Resources and Services; Computer Literacy; Web 2.0 Technologies + Suchen Sie Ihr Suchwort? Encyclopedia; Enzyklopädie; Elektronisches Publizieren; Technological development; Technologische Entwicklung; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Hochschullehre; Schülerverhalten; Studentenforschung; Co-operation; Kooperation; Bibliography; Bibliographies; Bibliografie; Gemeinwirtschaft; Computerkenntnisse
Abstract	Increasingly, wiki technology is being used in education and business settings. Although most students are aware of Wikipedia, many do not understand that a wiki is a malleable platform that has a multitude of uses. Wiki technology is one of many social media tools that students need to not only become familiar with but also be able to effectively use. This paper advocates introducing students to wiki technology and implementing it in marketing courses. Specifically, principle of marketing students were given a short tutorial on wiki technology and required to contribute to the course wiki to create a collaborative research library. The collaborative research library was then used to assist students in writing an environmental scan paper on a product category. Assessment measures were taken at the beginning and end of the term. Recommendations for integrating wiki technology in a course are provided. (Contains 2 tables.) (As Provided).
Anmerkungen	M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10