Marketing Your School Library Media Center: What We Can Learn from National Bookstores

Autor/in	Young, Terrence E., Jr.
Titel	Marketing Your School Library Media Center: What We Can Learn from National Bookstores
Quelle	In: Library Media Connection, 28 (2010) 6, S.18-20 (3 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1542-4715
Schlagwörter	Learning Resources Centers; Media Specialists; School Libraries; Marketing; Library Services; Color; Signs; Developmentally Appropriate Practices + Suchen Sie Ihr Suchwort? Learning resources centres; Lehrmittelzentrum; Mediengestalter; School library; Schulbibliothek; Bibliotheksarbeit; Colour; Farbbezeichnung; Farbe; Zeichensystem; Entwicklungsbezogene Bildung
Abstract	One never gets a second chance to make a first impression. During these tough economic times it's important to promote the school library media center's program and collection as integral parts of the learning process. The changing landscape of librarianship demands a wide selection of approaches to promote library resources. Ideas, strategies, and lessons can be learned from the marketing techniques of the national bookstore chains. School library media specialists can communicate better with students and faculty if they study and apply techniques that bookstores use to communicate with customers. Here is one tip to get started: Experts in customer behavior claim that people entering a store drift toward the right so a store's prime display area is five to twenty steps inside the store to the right of the front door. In this article, the author discusses what a school library media specialist can display in this prime location. (Two additional works are mentioned at the end of the article.) (ERIC).
Anmerkungen	Linworth Publishing, Inc. 480 East Wilson Bridge Road Suite L, Worthington, OH 43085. Tel: 614-436-7107; e-mail: linworth@linworthpublishing.com; Web site: http://www.linworth.com/lmc/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10