Literaturnachweis - Detailanzeige
Autor/inn/en | Pfau, Michael; und weitere |
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Titel | Efficacy of Inoculation Strategies in Promoting Resistance to Political Attack Messages: Application to Direct Mail. |
Quelle | In: Communication Monographs, 57 (1990) 1, S.25-43 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Attitude Change; Audience Response; Communication Research; Persuasive Discourse; Political Campaigns; Public Opinion |
Abstract | Examines the effectiveness of direct mail communication strategies--inoculation (a strategy which promotes resistance to attitude and behavior change), inoculation-plus-reinforcement, and refutation messages--in combating the persuasiveness of political attack messages. Finds that inoculation is more effective than the refutation approach in deflecting the persuasiveness of attack messages. (KEH) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |