Literaturnachweis - Detailanzeige
| Autor/in | Kirkman, Kay |
|---|---|
| Institution | Johnson County Community Coll., Overland Park, KS. |
| Titel | CEEB Campus to Prospective Student Programs. |
| Quelle | (1975), (14 Seiten)
PDF als Volltext kostenfreie Datei |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Leitfaden; Advertising; Communications; Information Dissemination; Mass Media; Metropolitan Areas; Public Relations; Publications; Publicize; Recruitment; School Catalogs; Student Recruitment; Two Year Colleges |
| Abstract | Johnson County Community College, one of 20 institutions of higher education in the greater Kansas City metropolitan area, has developed a comprehensive communications program which works. Close to eight percent of the college's current operating budget is dedicated to the communication process. Most publications are printed on campus by the Word Production Service. The Media Production Section consists of a coordinator, a publications editor, a graphics supervisor, five graphics illustrators, a photographer, a typesetter, two TV producer/directors, and two TV engineers. Newspapers, cable television programs, radio broadcasts, flyers, brochures, catalogs, and other approaches are used to inform area residents about the college's offerings, to attract prospective students, to reach special groups (high school seniors, senior citizens, hearing-impaired, etc.), and to keep enrolled students informed of college affairs, placement services, counseling services, etc. The communications program and its costs and benefits are described. (DC) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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