Raising Money and Cultivating Donors through Special Events.

Autor/in	Harris, April L.
Institution	Council for Advancement and Support of Education, Washington, DC.
Titel	Raising Money and Cultivating Donors through Special Events.
Quelle	(1991), (63 Seiten)Verfügbarkeit
Beigaben	Tabellen
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
ISBN	0-89964-283-7
Schlagwörter	Leitfaden; Budgeting; Check Lists; Colleges; Donors; Financial Needs; Fund Raising; Guidelines; Higher Education; Private Financial Support; Program Development; Universities; Volunteers + Suchen Sie Ihr Suchwort? Checkliste; College; Hochschule; Fachhochschule; Fundraising; Spendensammlung; Richtlinien; Hochschulbildung; Hochschulsystem; Hochschulwesen; Private Investition; Programmplanung; University; Universität; Freiwilliger
Abstract	This book provides "how to" information for those who have never managed a fund-raising event for a college or university, and gives advice to help the experienced professional fund-raiser fine-tune traditional or new events. It covers the essential steps in event planning such as developing a realistic budget, and includes a budget planning checklist. Specific chapters discuss the following: (1) developing special events to meet specific roles; (2) matching the event to the institution; (3) determining the budget and paying the bills; (4) using volunteers; (5) pricing and selling the tickets and promoting the event; (6) selecting and positioning events that support the capital campaign; and (7) developing and implementing an effective post-event follow-up process. The book contains a 26-item bibliography covering areas of capital campaigns; etiquette and protocol; fund raising and special events; and marketing, promotion, and publicity. (GLR)
Anmerkungen	Council for Advancement and Support of Education, Suite 400, 11 Dupont Circle, Washington, DC 20036-1261 (Order No. 24602, $24.00 members, $32.00 nonmembers).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01