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| Autor/in | Holloway, Lewis |
|---|---|
| Titel | Showing and Telling Farming: Agricultural Shows and Re-Imaging British Agriculture |
| Quelle | In: Journal of Rural Studies, 20 (2004) 3, S.319-330 (12 Seiten)
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0743-0167 |
| DOI | 10.1016/j.jrurstud.2003.10.002 |
| Schlagwörter | Agriculture; Agricultural Production; Agricultural Occupations; Food; Foreign Countries; Rural Population; Rural Development; Rural Sociology; Exhibits; United Kingdom |
| Abstract | Some actors in the ''mainstream'' agricultural sector are beginning to engage in strategies of influencing public perceptions of farming, responding to public anxieties over industrialised agriculture and to a supposed separation of non-farming publics from food production. This paper focuses on agricultural shows as sites and events central to such re-imaging strategies: shows are moments of convergence, assembling farming people, entities, knowledges and practices, and non-farming publics, and allowing agricultural societies to stage managed encounters between farming and non-farmers. The paper draws on research with show managers and others involved in agricultural shows. It discusses how a reorientation of shows' presentation of farming to the non-farming public has occurred. While there is a continued display of farming as a spectacle, there are also attempts by agricultural societies to use shows to foster a sense of connectedness between the public and farming, and to "inform" or "educate" the public, on their terms, about farming. However, first, in several ways, shows reproduce a distancing and separation between farming and non-farmers, partly due to a partial evacuation of much mainstream agricultural content from some shows, and to the restricted and selective image of farming which is presented. Second, processes of informing and educating non-farming publics and imaging farming in particular ways, are, in addition, associated with a re-imaging of farming to farmers. The reorientation of agricultural shows towards a re-imaging of agriculture can be understood as "acting back" on farming's perception of itself. Shows thus also involve a reflexive repositioning of farmers in relation to the consumers of their products. (Author). |
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| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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