Literaturnachweis - Detailanzeige
Autor/in | Factor, Lori A. |
---|---|
Titel | Winning the Membership Battle. |
Quelle | In: Currents, 22 (1996) 10, S.34-37 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
ISSN | 0748-478X |
Schlagwörter | Leitfaden; Advertising; Alumni Associations; College Administration; Group Membership; Higher Education; Planning; Program Administration; Program Development; Public Relations; Publicity; Recruitment |
Abstract | Ingredients for a successful alumni association membership campaign are outlined, including clear objectives for the campaign; support of staff, board, and administration; careful timing; focus on college events; strategically targeted mailing audience; appropriate type of mailing; unique message; attention-getting format; follow-up; and use of responses to plan future campaigns. (MSE) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |