The Google Online Marketing Challenge and Distributed Learning

Autor/inn/en	Brown, Ron T.; Albright, Kendra S.
Titel	The Google Online Marketing Challenge and Distributed Learning
Quelle	In: Journal of Education for Library and Information Science, 54 (2013) 1, S.22-36 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-5786
Schlagwörter	Information Science Education; Skill Development; Educational Needs; Publicity; Library Services; Library Administration; Institutional Advancement; Distance Education; Use Studies; Job Skills; Online Courses; Online Surveys; Student Surveys; Student Attitudes; Semi Structured Interviews; Coding; Interpersonal Relationship; Barriers; Feedback (Response); Change Strategies; Course Organization; College Students; South Carolina + Suchen Sie Ihr Suchwort? Informationstechnologische Bildung; Kompetenzentwicklung; Qualifikationsentwicklung; Educational need; Bildungsbedarf; Bibliotheksarbeit; nicht übertragen; Distance study; Distance learning; Fernunterricht; Benutzerschulung; Produktive Fertigkeit; Online course; Online-Kurs; Schülerbefragung; Schülerverhalten; Codierung; Programmierung; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; Lösungsstrategie; Course organisation; Kurskonzept; Collegestudent
Abstract	Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Marketing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project management, industry analysis, marketing, and search engine optimization. A qualitative analysis was conducted to investigate whether they perceived the marketing project as relevant to their courses and degrees. A model was created to represent the factors that had an impact on project success. Overall students experienced an increased interest in marketing. Leadership, teamwork, and communication played strong roles in how students dealt with project challenges and their perceptions toward the end of the project. (As Provided).
Anmerkungen	Association for Library and Information Science Education. 2150 N 107th Street Suite 205, Seattle, WA 98133. Tel: 206-209-5267; Fax: 206-367-8777; e-mail: office@alise.org; Web site: http://www.alise.org/jelis-2
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01