How Digital Engagement Shapes the Way High School Juniors and Seniors Choose a College. 2018 E-Expectations Trend Report

Institution	Ruffalo Noel Levitz (RNL); OmniUpdate, Inc.
Titel	How Digital Engagement Shapes the Way High School Juniors and Seniors Choose a College. 2018 E-Expectations Trend Report
Quelle	(2018), (24 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Monographie
Schlagwörter	Quantitative Daten; College Choice; High School Students; High School Seniors; Expectation; Information Sources; Web Sites; Student Costs; Student Recruitment; Advertising; Handheld Devices; Access to Information; College Applicants; Social Media; Electronic Mail; Synchronous Communication; Usability; Video Technology; First Generation College Students; Student Attitudes; Preferences; Student Needs + Suchen Sie Ihr Suchwort? Studienortwahl; High school; High schools; Student; Students; Oberschule; Schüler; Schülerin; Studentin; Expectancy; Erwartung; Information source; Informationsquelle; Web-Design; Studienkosten; Werbung; College applications; Studienbewerber; Soziale Medien; Elektronischer Briefkasten; Schülerverhalten
Abstract	The "2018 E-Expectations Trend Report" provides institutions with insights from high school juniors and seniors so institutions can engage and inform them wherever they interact with an institution online. This report answers key questions such as: (1) How do students rank admissions resources institutions provide, from most valuable to least? (2) What keeps students engaged with an institution's website, and what will undermine their experience? (3) How do students want to connect with a campus? (4) Which social media platforms matter, and how do preferences differ for juniors and seniors? and (5) What do students look for first when they visit an institution's website? These results come from a survey of 529 high school juniors and seniors conducted in spring 2018. The findings are categorized by juniors and seniors to show how their needs and expectations evolve during the search process: (1) supporting their research; (2) improving engagement; (3) engaging the college's website; (4) choosing videos and images; and (5) supporting first-generation students. These key insights align with recommended action steps colleges must take to attract students who are the best fit. [For "Discover the Keys to Greater Engagement with Both High School Students and Parents. 2017 E-Expectations Trend Report," see ED608177.] (ERIC).
Anmerkungen	Ruffalo Noel Levitz. 1025 Kirkwood Parkway SW, Cedar Rapids, IA 52404. Tel: 800-876-1117; e-mail: ContactUs@RuffaloNL.com; Web site: https://www.ruffalonl.com/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01