Literaturnachweis - Detailanzeige
Autor/inn/en | Burgoon, Michael; und weitere |
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Titel | Market Potential for Morning Papers. |
Quelle | In: Journalism Quarterly, 58 (1981) 4, S.607-12 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Audiences; Journalism; Marketing; Media Research; Media Selection; Newspapers; Predictor Variables; Use Studies |
Abstract | Concludes that the morning lifestyle habits and media use habits of audiences are useful predictors of receptivity to morning newspapers in a market area. (FL) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |