Literaturnachweis - Detailanzeige
Autor/in | Shipp, Travis |
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Titel | The Marketing Concept and Adult Education. |
Quelle | In: Lifelong Learning: The Adult Years, 4 (1981) 7, S.8-9 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Stellungnahme; Adult Education; Adult Educators; Educational Research; Marketing; Program Design Adult; Adults; Education; Adult basic education; Adult training; Erwachsenenbildung; Adult education teacher; Adult education; Teacher; Teachers; Adult educator; Erwachsenenbildner; Lehrer; Lehrerin; Lehrende; Bildungsforschung; Pädagogische Forschung; Programme design; Programmaufbau; Programmplanung |
Abstract | Describes the development of the marketing concept and discusses what marketing is and is not for the adult educator. Emphasizes that marketing techniques can be used as a positive and responsive force in the field of education. (CT) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |