Literaturnachweis - Detailanzeige
| Autor/in | Handlin, Amy |
|---|---|
| Titel | Broadening Student Perspectives on Marketing Research Ethics: Development and Applications of a Teaching Module |
| Quelle | In: American Journal of Business Education, 5 (2012) 3, S.269-276 (8 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1942-2504 |
| Schlagwörter | Marketing; Ethics; Scientific Research; Teaching Methods; Learning Modules; Program Descriptions; Educational Principles; Educational Practices; Instructional Development; Curriculum Implementation; Ethical Instruction; Educational Resources; College Programs; Controversial Issues (Course Content); New Jersey |
| Abstract | This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or context-bound and to broaden students' perspectives on ethics, in general. (As Provided). |
| Anmerkungen | Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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