Strategic Alignment in Business Education: The Second Magic Bullet

Autor/in	Alcoba, Jesu
Titel	Strategic Alignment in Business Education: The Second Magic Bullet
Quelle	In: Journal of Education for Business, 89 (2014) 3, S.119-125 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0883-2323
DOI	10.1080/08832323.2013.778805
Schlagwörter	Business Administration Education; Higher Education; Strategic Planning; Alignment (Education); Teaching Models; Teaching Methods; College Instruction; Educational Innovation; Masters Programs; Graduate Students; Alumni; Questionnaires; Student Attitudes; Interviews; Educational Objectives; Foreign Countries; Spain (Madrid) + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Strategy; Planning; Strategie; Planung; Lehrmodell; Teaching method; Lehrmethode; Unterrichtsmethode; Hochschullehre; Instructional innovation; Bildungsinnovation; Magister course; Magisterstudiengang; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Fragebogen; Schülerverhalten; Interviewing; Interviewtechnik; Educational objective; Bildungsziel; Erziehungsziel; Ausland
Abstract	There is a need for strategic thinking in higher education. Loyalty to a business school's values and need to differentiate lead one to reflect on the actions undertaken within the institution and how they align with the business school's aims. This article contributes to this issue through what is called strategic alignment, which is the coherence between learning goals and teaching methods on the one hand, and the institution's educational aims on the other. It was hypothesized that designing a methodological teaching model aligned with those aims will result in students perceiving differentiation at the same time that the teaching methodology improves. Findings confirm these hypotheses. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10