Transforming a Magazine into a Video Involving a Target Audience: A Multiliteracies Case Study in an EFL Context

Autor/inn/en	Lo, Yi-Hsuan Gloria; Lee, Sy-Ying; Tien, Wan-Chu Finny
Titel	Transforming a Magazine into a Video Involving a Target Audience: A Multiliteracies Case Study in an EFL Context
Quelle	In: Educational Technology & Society, 23 (2020) 3, S.27-39 (13 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1436-4522
Schlagwörter	Multiple Literacies; Case Studies; Second Language Learning; Second Language Instruction; English (Second Language); Periodicals; Video Technology; Audiences; Foreign Students; Student Surveys; Student Attitudes; Preferences; Interdisciplinary Approach; Teaching Methods; Majors (Students); Capstone Experiences; Undergraduate Students; Educational Technology; Foreign Countries; Written Language; Oral Language; Taiwan + Suchen Sie Ihr Suchwort? Case study; Fallstudie; Case Study; Zweitsprachenerwerb; Fremdsprachenunterricht; English as second language; English; Second Language; Englisch als Zweitsprache; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Spectator; Zuschauer; Schülerbefragung; Schülerverhalten; Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Teaching method; Lehrmethode; Unterrichtsmethode; Unterrichtsmedien; Ausland; Geschriebene Sprache; Oral interpretation; Mündlicher Sprachgebrauch
Abstract	In this article, we presented a case study in an EFL context that investigated how a magazine was transformed into a digital video involving a target audience. A group of fifty international students responded to a survey questionnaire developed based on the multimodality framework and some were interviewed to express their preferences for the content and format of the video and to evaluate different versions of the video product. The results show that the transforming process consisted of four stages including (1) collecting target audience's preferences for the video content and format, (2) converting the discourse type from textual to oral, (3) creating multimodal materials for the video, and (4) (re-)composing the video. The target audience's responses revealed that effective multimodal orchestration could provide a better engagement and viewing experience for the target audience. The multiliteracies competency of the video creators and viewers was deepened and expanded through the digital transforming processes and interdisciplinary collaboration, which enabled EFL learners to experience, conceptualize, analyze, and apply the learned and new knowledge. With the ultimate goal to cultivate EFL learners to become multimodal literate citizens in the global society, this study advances our understanding of multimodality and yields significant pedagogical implications for multiliteracies education and educational technology in the EFL context. (As Provided).
Anmerkungen	International Forum of Educational Technology & Society. Available from: National Yunlin University of Science and Technology. No. 123, Section 3, Daxue Road, Douliu City, Yunlin County, Taiwan 64002. e-mail: journal.ets@gmail.com; Web site: https://www.j-ets.net/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01