Between Consumerism and Protectionism: Attitudes towards Children, Consumption and the Media in Estonia

Autor/inn/en	Keller, Margit; Kalmus, Veronika
Titel	Between Consumerism and Protectionism: Attitudes towards Children, Consumption and the Media in Estonia
Quelle	In: Childhood: A Global Journal of Child Research, 16 (2009) 3, S.355-375 (21 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0907-5682
DOI	10.1177/0907568209335315
Schlagwörter	Children; Foreign Countries; Consumer Economics; Child Safety; Predictor Variables; Mass Media Effects; Mass Media Use; Questionnaires; Interviews; Multiple Regression Analysis; Sociology; Empowerment; Advertising; Estonia + Suchen Sie Ihr Suchwort? Child; Kind; Kinder; Ausland; Konsumökonomie; Prädiktor; Mediennutzung; Fragebogen; Interviewing; Interviewtechnik; Soziologie; Werbung; Estland
Abstract	This study measures attitudes towards children's vulnerability or empowerment within consumer culture, based on data from a representative population survey (N = 1475) conducted in Estonia in 2005. The study use indices comprised of assessments of consumption practices and assertions pertaining to the "endangered vs empowered child" debate in consumer and media studies. The results of the analysis show that consumerism and brand valuation are more strongly predicted by age and income and opinions about children's vulnerability to advertising are mostly influenced by education and gender. Attitudes on the socializing role of the media are poorly explained by sociodemographic variables, although income and education play a more important role. (Contains 6 tables and 1 figure.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10