Literaturnachweis - Detailanzeige
Autor/in | Ford, Vikki |
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Titel | PR: The State of Public Relations in Academic Libraries. |
Quelle | In: College and Research Libraries, 46 (1985) 5, S.395-401 |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Academic Libraries; Communication (Thought Transfer); Higher Education; Library Administration; Library Services; Library Surveys; Literature Reviews; Public Relations; Publicity; Questionnaires; Research Methodology; Tables (Data) College; Colleges; University; Universities; Libary; Libraries; Hochschule; Fachhochschule; Universität; Bibliothek; Hochschulbibliothek; Communication; thought; Kommunikation; Gedanke; Hochschulbildung; Hochschulsystem; Hochschulwesen; Bibliotheksarbeit; Public relation work; Öffentlichkeitsarbeit; Fragebogen; Research method; Forschungsmethode; Tabelle |
Abstract | Presents results of survey of 48 academic library directors on use and effectiveness of public relations (PR) programs (planned PR programs administered by one person, coordinated PR programs, favored channels of communication, importance of academic library PR). Recommendations based on survey results and review of literature are offered. (22 references) (EJS) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |