Selling Addiction: A Workshop Kit on Tobacco and Alcohol Advertising. A Media Literacy Workshop Kit.

Autor/inn/en	Barnes, Mary Ellen; und weitere
Institution	Center for Media and Values, Los Angeles, CA.
Titel	Selling Addiction: A Workshop Kit on Tobacco and Alcohol Advertising. A Media Literacy Workshop Kit.
Quelle	(1992), (69 Seiten)Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; Monographie
ISBN	1-879419-05-X
Schlagwörter	Leitfaden; Unterricht; Lehrer; Advertising; Alcohol Education; Alcoholism; Content Analysis; Drinking; Drug Addiction; Drug Education; Elementary Secondary Education; Health Education; Health Promotion; Law Related Education; Mass Media Effects; Mass Media Role; Media Research; Prevention; Propaganda; Salesmanship; Smoking; Social Influences; Substance Abuse; Tobacco + Suchen Sie Ihr Suchwort? Lesson concept; Instruction; Unterrichtsentwurf; Unterrichtsprozess; Teacher; Teachers; Lehrerin; Lehrende; Werbung; Alkoholismus; Inhaltsanalyse; Trinken; Drug dependence; Drug consomption; Drogenabhängigkeit; Drogenarbeit; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Gesundheitsfürsorge; Gesundheitshilfe; Reihenuntersuchung; Medienforschung; Prävention; Vorbeugung; Rauchen; Sozialer Einfluss; Drug use; Drogenkonsum; Tabak
Abstract	This kit consists of: (1) a leader's guide; (2) an 18-minute videotape containing three 6-minute discussion starter segments analyzing typical commercials and advertising techniques; (3) a special issue of "Media Values" magazine on the theme "Fatal Attraction: The Selling of Addiction"; (4) an 8-page booklet "Awareness to Action: Media Literacy for the '90s"; (5) a 30-minute video "Consumer Seduction: From Romance to Reality." This packet is designed for use in awareness workshops of how advertising encourages the use and abuse of the two legal drugs, alcohol and tobacco. Constructed for use in two 2-hour sessions, in two consecutive weeks, the activities allow time for ideas from the workshop to be "tried out" at home. In the workshop process, participants identify and develop strategies for breaking the media/addiction link. The two sessions include: (1) "How They Get You Hooked"; and (2) "How They Keep You Hooked." Readings, handouts and follow-up suggestions are included in the packet. (EH)
Anmerkungen	Center for Media Literacy, 1962 S. Shenandoah Street, Los Angeles, CA 90034 (kit: $39.95; kit and video: $74.95).
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2004/1/01