Literaturnachweis - Detailanzeige
Autor/in | Hossler, Don |
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Titel | Effective Admissions Recruitment. |
Quelle | In: New Directions for Higher Education, (1999) 108, S.15-30
PDF als Volltext |
Beigaben | Tabellen |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0271-0560 |
DOI | 10.1002/he.10802 |
Schlagwörter | Stellungnahme; College Admission; Futures (of Society); Higher Education; Long Range Planning; Marketing; Student Recruitment; Technological Advancement |
Abstract | Discussion of effective college admissions recruitment considers new methodology, including electronic media, student information systems, statistical technologies, and increased use of geodemographic tools. Stresses the importance, however, of traditional principles, such as personalization and timing of nonprofit marketing. (DB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |