Literaturnachweis - Detailanzeige
| Institution | Office of National Drug Control Policy, Washington, DC. |
|---|---|
| Titel | Media Toolkit for Anti-Drug Action. |
| Quelle | (2000), (169 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Leitfaden; Business Responsibility; Church Role; Community Education; Culturally Relevant Education; Drug Education; Elementary Secondary Education; Health Education; Health Promotion; Mass Media; Outreach Programs; Parent Education; Public Health; Youth Problems |
| Abstract | This toolkit provides proven methods, models, and templates for tying anti-drug efforts to the National Youth Anti-Drug Media Campaign. It helps organizations deliver the Campaign's messages to the media and to other groups and individuals who care about keeping the nation's youth drug free. Eight sections focus on: (1) "Campaign Overview" (background, message platforms, and program components); (2) "Ideas to Engage Communities" (getting the message out to target audiences); (3) "Media Relations" (effective media relations, working with journalists, making the story newsworthy, and media relations building blocks); (4) "Outreach and Visibility" (beyond media relations and tactics to heighten awareness); (5) "Templates and Tools" (integrating strategic message platforms, campaign graphics sampler, communications tools linked to strategic messages chart, materials to generate news coverage, and materials to galvanize new advocates); (6) "Pro Bono Match" (dollar-for-dollar match, complementary messages, the 102 target media markets, guidelines for selecting PSAs, and frequently asked questions about local matching); (7) "Field Notes" (stakeholder communication and implementing strategic messages in the field); and (8) "Resources" (e.g., calendar of prevention-related events and public relations how-to references). The kit also includes a CD-ROM (an electronic copy of the entire text of the Tool Kit), campaign ad slicks, and camera-ready parenting articles. (SM) |
| Anmerkungen | ONDCP Drug Policy Clearinghouse, P.O. Box 6000, Rockville, MD 20849-6000. Tel: 800-666-3332 (Toll Free); Fax: 301-519-5212; Web site: http://www.mediacampaign.org. |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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