"Reel" Marketing for Your Movie Collections and Film Resources

Autor/in	Germain, Carol Anne
Titel	"Reel" Marketing for Your Movie Collections and Film Resources
Quelle	In: Public Services Quarterly, 8 (2012) 2, S.171-177 (7 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1522-8959
DOI	10.1080/15228959.2012.675285
Schlagwörter	Films; Library Materials; Marketing; Library Services; Information Literacy; Web Sites; Courses + Suchen Sie Ihr Suchwort? Film; Bibliotheksarbeit; Informationskompetenz; Web-Design; Kursangebot
Abstract	Foreign language films generate language acquisition, international cultural films help with global business interactions, medical videos teach students new medical procedures, and movies based on books encourage reading. Films can be instructional as well as FUN! Yet some of these cinematic materials receive little to no attention, not to mention support resources that complement them, such as a movie's corresponding book, movie reviews, or film-related reference materials. According to the author, many of their patrons, including faculty, are often not aware that they own films. Initiating a "reel" marketing campaign can help influence students, faculty, and staff to use exciting, engaging, and educational tools that are often overlooked. By promoting movie collections, patrons will find the library to be a more inviting place to visit. (ERIC).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10