Thinking about the Notion of "Cross-Cultural" from a Social Semiotic Perspective

Autor/in	Kress, Gunther
Titel	Thinking about the Notion of "Cross-Cultural" from a Social Semiotic Perspective
Quelle	In: Language and Intercultural Communication, 12 (2012) 4, S.369-385 (17 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1470-8477
DOI	10.1080/14708477.2012.722102
Schlagwörter	Social Action; Interpersonal Relationship; Semiotics; Work Environment; Intercultural Communication; Power Structure + Suchen Sie Ihr Suchwort? Soziales Handeln; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; Semiotik; Arbeitsmilieu; Interkulturelle Kommunikation
Abstract	In this article the main question is: what might Social Semiotics offer to studies of the "cross-cultural"? Social Semiotics distinguishes between "society" and "culture". "The social" is the domain of "interaction" seen as semiotic work, organized in fields of power. "Culture" is the repository of semiotic resources, of material and non-material kinds, produced in social action. The resources are constantly drawn back into use in social action, and there they are constantly remade. A "culture" therefore is the repository of resources jointly made in "social interaction"; a "society" is the group that works jointly with resources previously made by the group: with its purposes, aware of the potentials, meanings, affordances and constraints of the resources/tools used by those who do the semiotic work. Work happens in "sites"; those working in a site understand its meanings and its resources. Work done over time leads to (a degree at least) of "recognizability" by others in the community, a certain "conventionality" of what is going on, and hence leads to the possibility of a relative recognition of the resources: whether as values, meanings, knowledge, practices. The article explores these propositions in their relation to "culture" and "the cross-cultural", via a series of examples drawn from research. (Contains 5 figures.) (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10