Regulating and Negotiating Linguistic Diversity: Top-Down and Bottom-Up Language Planning in the Moroccan City

Autor/in	Hassa, Samira
Titel	Regulating and Negotiating Linguistic Diversity: Top-Down and Bottom-Up Language Planning in the Moroccan City
Quelle	In: Current Issues in Language Planning, 13 (2012) 3, S.207-223 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1466-4208
DOI	10.1080/14664208.2012.722375
Schlagwörter	Environmental Education; Semitic Languages; Foreign Countries; Language Planning; Official Languages; Social Change; French; Advertising; Food; Retailing; Economic Factors; Political Influences; Foreign Policy; History; Reputation; Urban Areas; English (Second Language); Second Language Learning; Power Structure; Language Role; Afro Asiatic Languages; Morocco + Suchen Sie Ihr Suchwort? Umweltbildung; Umwelterziehung; Umweltpädagogik; Arabisch; Hebräisch; Ausland; Sprachwechsel; Office language; Amtssprache; Sozialer Wandel; Französisch; Werbung; Lebensmittel; Warenwirtschaft; Ökonomischer Faktor; Political influence; Politischer Einfluss; Außenpolitik; Geschichte; Geschichtsdarstellung; Urban area; Stadtregion; English as second language; English; Second Language; Englisch als Zweitsprache; Zweitsprachenerwerb; Marokko
Abstract	This study examines language planning as displayed in street names, advertising posters, billboards, and supermarket product displays in three Moroccan cities: Casablanca, Fes, and Rabat. The study reveals somewhat confusing language planning stemming from on-going political, economic, and social transformation in Morocco. More than 50 years after the end of colonization (1912-1956), street names inherited from the French colonial past are still being replaced with those intended to honor Moroccans and their culture. Other visual displays, such as billboards and supermarket product packaging, reflect a less formal language-planning approach due to Morocco's complex sociolinguistic and colonial past. The country struggles to balance the strong position of French--the language of the colonizer--against an arabization policy that aimed to restore prestige to Arabic at the end of the French occupation, and with the 2011 language policy that promoted Berber to the status of second official language, after Arabic. This study shows that French is still very prominent in urban spaces despite its unclear status, while Berber is absent, and English and Moroccan Arabic are gaining visibility. This study compares bottom-up and top-down language planning with the distribution and roles of languages, exemplifying power relations in Moroccan cities. (Contains 8 figures.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10