Cinema Spin: Exploring Film Depictions of Public Relations Practitioners

Autor/in	Lambert, Cheryl Ann
Titel	Cinema Spin: Exploring Film Depictions of Public Relations Practitioners
Quelle	In: Communication Teacher, 25 (2011) 4, S.205-211 (7 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1740-4622
DOI	10.1080/17404622.2011.601716
Schlagwörter	Public Relations; Ethics; Mass Media; Films; Mass Media Role; Film Study + Suchen Sie Ihr Suchwort? Public relation work; Öffentlichkeitsarbeit; Ethik; Massenmedien; Film; Filmkurs
Abstract	Films have been used successfully to teach students about "the institutional and cultural role mass media play in creating, sustaining or changing social relations." They have also provided important lessons regarding ethical decision-making. This article presents an activity that enables students to understand the role of media and the concept of ethical behavior in connectedness to public relations. This assignment can be valuable because students will find out how and why their internal and external clients may have preconceived ideas about the field of public relations. The media have a history of framing public relations in a negative way, whether in news stories or in movie images. This assignment may support or refute the historical framing. Several on-screen portrayals of public relations professionals have been one-dimensional. Whether movies continue to provide one-sided or stereotypical images of the industry will be an important lesson for students to learn. This activity enables them to combine information from internships and job experience; coursework, and textbooks about public relations to formulate their own unique perspectives about the industry. (Contains 1 table.) (ERIC).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10