How People Think about a TV Program: A Q-Methodology Approach

Autor/in	Khoshgooyanfard, Alireza
Titel	How People Think about a TV Program: A Q-Methodology Approach
Quelle	In: Qualitative Report, 16 (2011) 2, S.482-493 (12 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-0147
Schlagwörter	Opinions; Research Methodology; Multimedia Materials; Factor Analysis; Television; Q Methodology; Critical Viewing; Films; Educational Television; Instructional Films; Audience Analysis + Suchen Sie Ihr Suchwort? Lehrmeinung; Research method; Forschungsmethode; Faktorenanalyse; Fernsehen; Fernsehtechnik; Fernsehkritik; Film; Bildungsfernsehen; Schulfernsehen; Lehrfilm
Abstract	This paper identifies four viewpoints about a TV program by making use of Q-method. Based on a factor analysis, 35 participants of this study are classified into four groups that each one creates a viewpoint towards the TV program. Each viewpoint is interpreted carefully by using 48 statements representing possible opinions about the TV program. The paper emphasizes that usual research methods like surveys are not as effective as the Q-method for this purpose. This method can help researchers to understand those angles of people's opinions that remain hidden by using a questionnaire or scale. (Contains 3 tables, 3 figures and 1 footnote.) (As Provided).
Anmerkungen	Nova Southeastern University. 3301 College Avenue, Fort Lauderdale, FL 33317. Tel: 954-262-5389; Fax: 954-262-3970; Web site: http://www.nova.edu/ssss/QR
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10