"Making It Do" at the Movie Theatres: Communicating Sustainability in the Workplace

Autor/inn/en	Laasch, Oliver; Conaway, Roger N.
Titel	"Making It Do" at the Movie Theatres: Communicating Sustainability in the Workplace
Quelle	In: Business Communication Quarterly, 74 (2011) 1, S.68-78 (11 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1080-5699
DOI	10.1177/1080569910395566
Schlagwörter	Marketing; Foreign Countries; Social Responsibility; Social Development; Films; Vision; Health; Business; Sustainability; Business Communication; Mexico + Suchen Sie Ihr Suchwort? Ausland; Soziale Verantwortung; Soziale Entwicklung; Film; Gesundheit; Business studies; Wirtschaft; Betriebswirtschaft; Nachhaltigkeit; Unternehmenskommunikation; Mexiko
Abstract	Cinepolis, an international movie theatre chain based in Mexico City that believes that people go to the movies in order to learn about better eyesight, has successfully demonstrated the business practice of corporate social responsibility to the public through its visual health campaign known as "Del Amor Nace la Vista" (Love Gives Birth to Eyesight). One primary way Cinepolis communicates visual health to its patrons is through the trailer messages shown prior to the feature presentations. Because business sustainability is commonly defined by three pillars, economic, environmental, and social development, the authors examine how Cinepolis successfully served the social dimension of business sustainability. This article discusses this specific business practice of social responsibility as a part of sustainability and its successful impact on improving visual health in Latin America. (Contains 1 figure.) (ERIC).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10