Cultural Interpretations of the Visual Meaning of Icons and Images Used in North American Web Design

Autor/inn/en	Knight, Eliot; Gunawardena, Charlotte N.; Aydin, Cengiz Hakan
Titel	Cultural Interpretations of the Visual Meaning of Icons and Images Used in North American Web Design
Quelle	In: Educational Media International, 46 (2009) 1, S.17-35 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0952-3987
Schlagwörter	North Americans; Web Sites; Computer System Design; Cross Cultural Studies; Questionnaires; Social Attitudes; Higher Education; Online Systems; Orthographic Symbols; Cultural Traits; Design Preferences; Multimedia Materials; Distance Education; Knowledge Representation; Foreign Countries; Morocco; Sri Lanka; Turkey; United States + Suchen Sie Ihr Suchwort? Web-Design; Cultural comparison; Kulturvergleich; Fragebogen; Social attidude; Soziale Einstellung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Online; Design requirements; Gestaltungsmittel; Distance study; Distance learning; Fernunterricht; Wissensrepräsentation; Ausland; Marokko; Ceylon; Türkei; USA
Abstract	This study examines cross-cultural interpretations of icons and images drawn from US academic websites. Participants from Morocco, Sri Lanka, Turkey, and the USA responded to an online questionnaire containing 18 icons and images representing online functions and information types common on US academic websites. Participants supplied meanings for icons and images and selected a preferred image to represent each of four specific online functions. From three images of professors, participants chose one with whom they would prefer to study. Data were collected at the University of New Mexico, USA; in Internet cafes in the Middle Atlas region and at Al-Akhawayn University, Morocco; the Open University of Sri Lanka in Nawala, Nugegoda; and at Anadolu University, Turkey. A qualitative analysis examines participants' perspectives and preferences for specific representations and identifies cultural themes in relation to Hofstede's dimensions. Implications for the design of images for cross-cultural users are discussed. (Contains 1 figure and 3 tables.) (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10