Literaturnachweis - Detailanzeige
Autor/in | Macklin, M. Carole |
---|---|
Titel | Do Young Children Understand the Selling Intent of Commercials? |
Quelle | In: Journal of Consumer Affairs, 19 (1985) 2, S.293-304 |
Beigaben | Tabellen |
Sprache | englisch |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Advertising; Commercial Television; Comprehension; Nonverbal Communication; Preschool Children; Television Commercials |
Abstract | In a study that included nonverbal measures, young children indicated little understanding of the selling intent of commercials. Researchers interested in advertising effects on children are urged to consider the necessity and desirability of improved nonverbal measures in dealing with a subject population with limited language facility. (Author/CT) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |