How They Got to "Sesame Street": Children's Television Workshop's Appropriation of Advertising Tactics for Effective Childhood Literacy Education

Autor/in	Holiday, Steven
Titel	How They Got to "Sesame Street": Children's Television Workshop's Appropriation of Advertising Tactics for Effective Childhood Literacy Education
Quelle	In: Journal of Early Childhood Literacy, 23 (2023) 4, S.529-557 (29 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Holiday, Steven)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1468-7984
DOI	10.1177/14687984211003245
Schlagwörter	Early Childhood Education; Literacy; Childrens Television; Educational Strategies; Production Techniques; Animation; Television Commercials + Suchen Sie Ihr Suchwort? Early childhood; Education; Frühkindliche Bildung; Frühpädagogik; Alphabetisierung; Schreib- und Lesefähigkeit; 'Children''s broadcast; Children''s television'; Kindersendung; Lehrstrategie; Production engineering; Produktionstechnik
Abstract	One of the staple components of "Sesame Street" over the last 50 years is the short, animated segments that periodically interrupt the narratives and focus on brief educational and literacy concepts. Histories of the show have recognized these segments and referred to them as commercials, but to date, literature lacks a comprehensive examination of the managerial forces involved in planning and producing these commercial segments to identify the depth of understanding Children's Television Workshop (CTW) possessed as they created this material. Even more intriguing, contemporary literature has identified conceptual overlaps between the components of successfully persuasive children's advertisements and successful strategies for teaching early childhood literacy. This study uses a historical analysis and primary evidence, from corporate and executives' personal archives, to identify and chronicle how CTW married literacy education and advertising to effectively "sell" literacy to child viewers of "Sesame Street." This study also identifies important implications and opportunities for research and the future promotion and presentation of educational concepts in contemporary digital media settings. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01