Exploring the Value of Educational Options in Marketing

Autor/inn/en	Bacon, Donald R.; Stewart, Kim A.; Hartley, Steven W.; Paul, Pallab
Titel	Exploring the Value of Educational Options in Marketing
Quelle	In: Journal of Marketing Education, 45 (2023) 2, S.109-122 (14 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Bacon, Donald R.) ORCID (Paul, Pallab)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/02734753231170840
Schlagwörter	Marketing; Teaching Methods; Costs; Comparative Analysis; Outcomes of Education; Undergraduate Students; Certification; Internship Programs; Professional Education; Educational Change; Program Administration; Curriculum Design; Masters Programs; Salaries; Employer Attitudes; Employment Potential; Writing Skills; Spreadsheets + Suchen Sie Ihr Suchwort? Teaching method; Lehrmethode; Unterrichtsmethode; Cost; Kosten; Lernleistung; Schulerfolg; Abschlusszeugnis; Zertifizierung; Berufspraktische Ausbildung; Berufsausbildung; Bildungsreform; Lehrplangestaltung; Magister course; Magisterstudiengang; Entlohnung; Gehalt; Arbeitgeberinteresse; Arbeitsmarktbezogene Qualifikation; Beschäftigungsfähigkeit; Writing skill; Schreibfertigkeit; Spread sheet; Spredsheets; Spreadsheet; Tabellenkalkulation
Abstract	Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise comparisons, a methodology that has previously been overlooked in this context, to estimate the dollar value of several components of marketing education. These components include types of undergraduate and graduate degrees, industry certifications, internships, graduate academic certificates, additional undergraduate coursework, and written communication and Excel skills training. We provide recommendations concerning how marketing academic program directors can modify their programs to increase the return on investment for their students. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01