Literaturnachweis - Detailanzeige
| Autor/inn/en | Rahimullah, Nadia Adilah; Damayanti, Sinta Bela; Izra, Aisyah Amyra; Handayani, Putu Wuri |
|---|---|
| Titel | Assessing the Factors Influencing Users Accessing Higher Education Content on TikTok |
| Quelle | In: Cogent Education, 9 (2022) 1, Artikel 2148498 (20 Seiten)Infoseite zur Zeitschrift
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| Zusatzinformation | ORCID (Rahimullah, Nadia Adilah) ORCID (Damayanti, Sinta Bela) ORCID (Izra, Aisyah Amyra) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| DOI | 10.1080/2331186X.2022.2148498 |
| Schlagwörter | Video Technology; Social Media; Technology Uses in Education; Foreign Countries; Electronic Learning; Higher Education; Intention; Usability; Value Judgment; User Satisfaction (Information); Indonesia |
| Abstract | As its number of users increases, TikTok needs to focus on user retention. One such effort involves answering educational needs through social media. The purpose of this study is to analyze the factors affecting the continuance intention of TikTok users to obtain higher educational content. Data from this study were collected through online questionnaires from a total of 629 respondents. Then, the respondents' data were processed using covariance-based structural equation modeling. This study found that the perceived usefulness and satisfaction affect TikTok users' continuance intention towards higher educational content. This study suggests that TikTok should develop functionality and features that are more aligned with user preferences for accessing higher educational content. (As Provided). |
| Anmerkungen | Cogent OA. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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