Assessing Student Knowledge about Disabilities and Filling the Gap: Including Disability and Accessibility Content into the Advertising Classroom

Autor/inn/en	Nelson, Michelle R.; Cook, Kirby
Titel	Assessing Student Knowledge about Disabilities and Filling the Gap: Including Disability and Accessibility Content into the Advertising Classroom
Quelle	In: Journal of Advertising Education, 27 (2023) 1, S.23-49 (27 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Nelson, Michelle R.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-0482
DOI	10.1177/10980482221141379
Schlagwörter	Achievement Gap; Advertising; College Students; Curriculum Design; Accessibility (for Disabled); Student Attitudes; Disabilities + Suchen Sie Ihr Suchwort? Werbung; Collegestudent; Lehrplangestaltung; Accessibility; Zugänglichkeit; Schülerverhalten; Handicap; Behinderung
Abstract	Persons with disabilities make up at least 15% of the population, yet advertising has, until recently, virtually ignored this audience. We report findings from a survey with 126 students enrolled in advertising classes to gauge awareness, knowledge, and perceptions of disability and advertising. Results show that the majority of students were largely unfamiliar with terminology and with web accessibility guidelines; only 22% learned about disability in any class. Students believed they had some knowledge but indicated that they would like to learn more about disability and advertising for their careers. Students perceived that the advertising industry does not make enough effort to consider disability in advertising. However, they listed brands (e.g., Nike, Apple) that were doing a good job with respect to disability. Results suggest that more content related to persons with disabilities and accessibility should be included in advertising curriculum; ideas and resources are shared. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01