Cognitive and Graphic Design Principles for Creating Well-Organized, Visually Appealing Slide Decks

Autor/in	Cavanagh, Thomas
Titel	Cognitive and Graphic Design Principles for Creating Well-Organized, Visually Appealing Slide Decks
Quelle	In: Business and Professional Communication Quarterly, 86 (2023) 1, S.33-51 (19 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Cavanagh, Thomas)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2329-4922
DOI	10.1177/23294906221131988
Schlagwörter	Visual Aids; Computer Software; Design; Business Communication; Multimedia Materials; Business Education; Epistemology + Suchen Sie Ihr Suchwort? Anschauungsmaterial; Unternehmenskommunikation; Wirtschaftserziehung; Wirtschaftspädagogik; Erkenntnistheorie
Abstract	Slide decks are a ubiquitous form of communication in both academia and business, and business communication instructors must be able to model and teach multimedia design principles. The literature regarding multimedia design has traditionally fallen into two camps: the cognitive school, focused on designing multimedia messages that accommodate human cognitive architecture, and the graphic design school, focused on using visual appeal as a tool for conceptual organization. I synthesize representative models from each school to provide theoretically derived and empirically supported principles for designing slide decks that are both well-organized and visually appealing. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01