Implementing Kolb's Experiential Learning Theory into Men's Collegiate Basketball Sport Marketing Project

Autor/inn/en	Croft, Chris; Miller, John; Stokowski, Sarah
Titel	Implementing Kolb's Experiential Learning Theory into Men's Collegiate Basketball Sport Marketing Project
Quelle	In: Sport Management Education Journal, 15 (2021) 2, S.127-129 (3 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1938-6974
Schlagwörter	Experiential Learning; Males; Team Sports; College Athletics; Marketing; College Students + Suchen Sie Ihr Suchwort? Experiental learning; Erfahrungsorientiertes Lernen; Male; Männliches Geschlecht; Mannschaftssport; College athletes; Collegesport; Hochschulsport; Collegestudent
Abstract	Until recently, it was not unusual for student sections to be sold out at many college basketball games (Brown, 2017; Piatt & Pride, 2020). However, a decreasing trend of student attendance at college basketball games has emerged (Brown, 2017; Piatt & Pride, 2020). To address the decline of student attendance, the new head men's college basketball coach reached out to a sport marketing professor at the university to discuss involving the class in an experiential learning activity. After several meetings to address the marketing goals and process, it was agreed that the graduate sport marketing class would partake in an experiential learning activity to develop marketing strategies to attract students to home basketball games for the 2020-2021 season. Marketing has been cited as a practical field in which experiential learning can enrich student learning and stimulate learning motivation (Brennan, 2014; Petkus, 2000). Furthermore, experiential learning has been broadly perceived as a valuable way to bridge marketing theory with business experience and prepare students for their profession (Payne et al., 2011). Using Kolb's (1984) experiential learning theory (ELT) model, this paper describes how an experiential learning project was implemented in a graduate sports marketing class. (ERIC).
Anmerkungen	Human Kinetics, Inc. 1607 North Market Street, Champaign, IL 61820. Tel: 800-474-4457; Fax: 217-351-1549; e-mail: info@hkusa.com; Web site: https://journals.humankinetics.com/view/journals/smej/smej-overview.xml
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01