Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned from Field Trips to the Ultra Novel

Autor/inn/en	Samuel, Anthony; Thomas, Robert J.; McGouran, Cathy; White, Gareth R. T.
Titel	Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned from Field Trips to the Ultra Novel
Quelle	In: Journal of Marketing Education, 44 (2022) 3, S.322-336 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Samuel, Anthony)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/02734753211049825
Schlagwörter	Field Trips; Marketing; Teaching Methods; Sustainability; Business Administration Education; Graduate Students; Team Sports; Recreational Facilities; Student Attitudes; Decision Making; Schemata (Cognition); Climate; Interdisciplinary Approach; Environmental Education; Experiential Learning; Professional Education + Suchen Sie Ihr Suchwort? Exkursion; Teaching method; Lehrmethode; Unterrichtsmethode; Nachhaltigkeit; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Mannschaftssport; Freizeiteinrichtung; Schülerverhalten; Decision-making; Entscheidungsfindung; Cognition; Schema; Kognition; Klima; Fächerübergreifender Unterricht; Fächerverbindender Unterricht; Interdisziplinarität; Umweltbildung; Umwelterziehung; Umweltpädagogik; Experiental learning; Erfahrungsorientiertes Lernen; Berufsausbildung
Abstract	This paper seeks to determine the value of field trips that help establish macromarketing and sustainability scholarship in mainstream business/marketing education. It explores the experiences of postgraduate marketing and business strategy students undertaking a field trip to the "World's Greenest Football Club," Forest Green Rovers. It responds to the call to establish the macromarketing viewpoint within business and management education and provides contemporary insight into the hitherto unexplored use of field trips for postgraduate students. Through student focus groups, the study identifies the importance of selecting field trip locations where the complex and interwoven interplay of meso, micro, and macro activities can be critically evaluated through multiple stakeholder interactions. In addition, it points to the value of students experiencing "ultra-novel" organizations and situations to motivate learning, stimulate critical debate, and thereby facilitate cognition of macromarketing systems and sustainability. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01