The Homogenisation of Prospectuses over the Period of Massification in the UK

Autor/in	Knight, Elizabeth Bronwen
Titel	The Homogenisation of Prospectuses over the Period of Massification in the UK
Quelle	In: Journal of Marketing for Higher Education, 32 (2022) 1, S.19-36 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Knight, Elizabeth Bronwen)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0884-1241
DOI	10.1080/08841241.2020.1806177
Schlagwörter	Marketing; Higher Education; Educational Attainment; Discourse Analysis; Undergraduate Students; Educational History; Position Papers; Institutional Characteristics; Employment Potential; Course Content; Student Recruitment; College Choice; Decision Making; Foreign Countries; Longitudinal Studies; Student Attitudes; Educational Experience; United Kingdom + Suchen Sie Ihr Suchwort? Hochschulbildung; Hochschulsystem; Hochschulwesen; Bildungsabschluss; Bildungsgut; Diskursanalyse; History of education; Bildungsgeschichte; Positionspapier; Arbeitsmarktbezogene Qualifikation; Beschäftigungsfähigkeit; Kursprogramm; Studienortwahl; Decision-making; Entscheidungsfindung; Ausland; Longitudinal study; Longitudinal method; Longitudinal methods; Längsschnittuntersuchung; Schülerverhalten; Bildungserfahrung; Großbritannien
Abstract	Through historically oriented critical discourse analysis this article considers how the messages regarding the purpose of higher education, as presented in prospectuses of four case study institutions, have been impacted by massification and marketisation in England between 1977 and 2018. The prospectuses of four higher education institutions of different status were analysed to trace how discourses relating to the value of an undergraduate degree could be identified in the prospectuses. The findings suggest that while the prospectuses presented multiple rationales as to why students should undertake degrees, there was a significant increase in focus on graduate transitions to employment and a parallel hollowing-out of information relating to course content. The study found that over the period the vocabularies drawn on to present the value of a degree have become homogenised, yet the rationales given for undertaking tertiary study became more numerous and complex, making diversity of institutional offers difficult for prospective students to differentiate. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01