Naming Rights Sponsorship in Europe: Fan Reactions to Stadium Renamings in the Premier League, Bundesliga and Ligue 1

Autor/inn/en	Gerhardt, Cornelia; Clarke, Ben; Lecarpentier, Justin
Titel	Naming Rights Sponsorship in Europe: Fan Reactions to Stadium Renamings in the Premier League, Bundesliga and Ligue 1
Quelle	In: AILA Review, 34 (2021) 2, S.212-239 (28 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1461-0213
Schlagwörter	Team Sports; Naming; Recreational Facilities; Decision Making; Athletics; Business; Corporations; German; English; French; Language Attitudes; Discourse Analysis; Cross Cultural Studies; Identification (Psychology); Self Concept; Humor; Economic Factors; Change; Foreign Countries; Case Studies; Germany; United Kingdom (England); France + Suchen Sie Ihr Suchwort? Mannschaftssport; Freizeiteinrichtung; Decision-making; Entscheidungsfindung; Leichtathletik; Business studies; Wirtschaft; Betriebswirtschaft; Unternehmen; Deutscher; English language; Englisch; Französisch; Sprachverhalten; Diskursanalyse; Cultural comparison; Kulturvergleich; Selbstkonzept; Humoristische Darstellung; Ökonomischer Faktor; Wandel; Ausland; Case study; Fallstudie; Case Study; Deutschland; Frankreich
Abstract	Football stadiums have traditionally been named after local sites (e.g. "Goodison Park," Everton FC) or regions ("Ruhrstadion," VfL Bochum). As big business takes increasing precedence in decision making in football at large (e.g. associations and leagues, regarding fixtures, media coverage, kick-off times, player transfers, etc.) and within individual football clubs (e.g. regarding kits and sponsorship), such toponyms are more and more being replaced by company or product names (e.g. "bet365 Stadium," Stoke City). In this paper, we will consider corporate renamings from the German Bundesliga, the English Premier League and the French Ligue 1 and particularly fan reactions to controversial, badly received corporate renamings. As revealed by earlier studies, in our data here we also find the discourse and practices of the fans celebrating local identification with their city or region, often with the stadiums constituting the homestead of a tradition. Where corporate stadium renamings are badly received, this discourse clashes with the discourse of big business and thus a number of tensions are revealed. More specifically, in fans' reactions to controversial corporate stadium renamings, we find a number of recurrent themes -- for example, concerning consequences to fans' identity to the club; in managing (anticipated) humorous retorts from rivals consequent from the stadium renaming; in resisting, but also feeling resigned to, financial pressures in selling the stadium name; etc. -- some of them across our three national contexts and others specific to one national context. (As Provided).
Anmerkungen	John Benjamins Publishing Company. Klaprozenweg 105 Postbus 36224, NL-1020 ME Amsterdam, Netherlands. Tel: +31-20-6304747; Fax: +31-20-6739773; e-mail: subscription@benjamins.nl; Web site: https://www.benjamins.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01