Teaching the Online Marketing Research Course for MBA Students

Autor/in	Peterson, Mark
Titel	Teaching the Online Marketing Research Course for MBA Students
Quelle	In: Journal of Marketing Education, 43 (2021) 3, S.371-385 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Peterson, Mark)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/02734753211001422
Schlagwörter	Online Courses; Marketing; Experiential Learning; Masters Programs; Business Administration Education; Video Technology; Teacher Student Relationship; Integrated Learning Systems; Asynchronous Communication; Research Projects; Computer Mediated Communication; Graduate Students; Course Content; Teacher Role; College Faculty; Distance Education; Communities of Practice + Suchen Sie Ihr Suchwort? Online course; Online-Kurs; Experiental learning; Erfahrungsorientiertes Lernen; Magister course; Magisterstudiengang; Teacher student relationships; Lehrer-Schüler-Beziehung; Forschungsvorhaben; Computerkonferenz; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Kursprogramm; Lehrerrolle; Fakultät; Distance study; Distance learning; Fernunterricht; Community
Abstract	Learning in an online environment shares many aspects with the learning required in marketing research projects conducted by research agencies with client firms. However, learning-management-system platforms now provide powerful ways to enrich learning in the online environment through threaded discussions, access to video clips and lively interaction between students and instructors. In such ways, an asynchronous online marketing research course can allow the type of rich experience and reflection that are the hallmarks of valuable experiential-learning. The purpose of this article is to discuss the benefits and challenges of teaching a key course in the education of business students--the marketing research course--in an online environment. This article integrates theoretical frameworks of online education and discusses timely issues for those teaching an online marketing-research course to MBA students, such as the importance of imparting the scientific method, the role of the teacher as a facilitator, content for the course, and thoughts about future marketing research courses. Because most online MBA students are currently working in business, they have an opportunity for applying their learning at work in a very valuable way. Such opportunity can bring an energy and excitement for learning not matched in other contexts for the MBA. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01