Do Ads Influence Rankings? Evidence from the Higher Education Sector

Autor/in	Jacqmin, Julien
Titel	Do Ads Influence Rankings? Evidence from the Higher Education Sector
Quelle	In: Education Economics, 29 (2021) 5, S.509-526 (18 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0964-5292
DOI	10.1080/09645292.2021.1918642
Schlagwörter	Advertising; Universities; Periodicals; Achievement Rating; Foreign Countries; Correlation; United Kingdom + Suchen Sie Ihr Suchwort? Werbung; University; Universität; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Achievement; Rating; Leistung; Beurteilung; Leistungsbeurteilung; Ausland; Korrelation; Großbritannien
Abstract	Media outlets often produce higher education rankings. These media platforms are largely financed, via advertising, by the higher education institutions they also rank. This paper investigates the relationship between university advertising in the Times Higher Education magazine and their place in the ranking published in the same magazine. Using a fixed-effect identification strategy, the analysis finds that advertising is associated with an improvement of around 15 ranks in the subsequently published ranking. Further analysis provides mixed evidences of a media bias. One potential explanation is that advertising institutions follow better reporting practices regarding data used to build up the ranking. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01