Communities of Practice as Purveyors of Instructional Communication during Crises

Autor/inn/en	Edwards, America L.; Sellnow, Timothy L.; Sellnow, Deanna D.; Iverson, Joel; Parrish, Adam; Dritz, Steve
Titel	Communities of Practice as Purveyors of Instructional Communication during Crises
Quelle	In: Communication Education, 70 (2021) 1, S.49-70 (22 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Edwards, America L.) ORCID (Sellnow, Timothy L.) ORCID (Sellnow, Deanna D.) ORCID (Parrish, Adam)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0363-4523
DOI	10.1080/03634523.2020.1802053
Schlagwörter	Communities of Practice; Communicable Diseases; Public Health; Health Education; Information Dissemination; Animal Husbandry; Veterinary Medicine; Crisis Management + Suchen Sie Ihr Suchwort? Community; Contagious disease; Contagious diseases; Communicable disease; Infektionskrankheit; Gesundheitswesen; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Informationsverbreitung; Tierhaltung; Tiermedizin; Krisenmanagement
Abstract	This study focuses on the critical role instructional communication plays in effective risk and crisis communication. More specifically, we examined efforts made by the United States' swine industry to teach biosecurity practices in response to the African Swine Fever virus, a highly contagious novel disease. To do so, researchers interviewed 14 research, veterinary, and extension specialists to assess the swine industry's capacity to function as a community of practice (CoP). Strategies were coded under the three major functions of CoPs: mutual engagement, shared repertoire, and joint negotiation. Respondents indicated that the industry was successful primarily because they engaged in effective instructional communication as a learning CoP to create a clear shared repertoire and negotiate consistent messages to teach better biosecurity practices among diverse people and facilities. Although the goal of biosecurity remains the same--maintaining a line of separation between infected areas and uninfected areas--the means for achieving it may differ among locations and the instructional strategies for achieving it must be tailored for diverse populations to achieve the desired affective, cognitive, and behavioral learning outcomes. Implications for instructional communication research to address other risk situations and crisis events are also proposed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01