The Effectiveness of Incentives on Completion Rates, Data Quality, and Nonresponse Bias in a Probability-Based Internet Panel Survey

Autor/inn/en	Stanley, Marshica; Roycroft, Jessica; Amaya, Ashley; Dever, Jill A.; Srivastav, Anup
Titel	The Effectiveness of Incentives on Completion Rates, Data Quality, and Nonresponse Bias in a Probability-Based Internet Panel Survey
Quelle	In: Field Methods, 32 (2020) 2, S.159-179 (21 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1525-822X
DOI	10.1177/1525822X20901802
Schlagwörter	Incentives; Response Rates (Questionnaires); Data; Bias; Online Surveys + Suchen Sie Ihr Suchwort? Anreiz; Antwortkontrolle; Daten
Abstract	Previous research has shown that increasing the size of incentives can increase response rates for probability-based, cross-sectional surveys. However, the effects of incentives on web panels have not been extensively studied. We sought to answer the question: What is the effect of larger, postpaid incentives on (1) response, (2) data quality, and (3) nonresponse bias for individuals in a web panel? We analyzed data from the 2015 and 2016 National Internet Flu Survey, a survey that uses the GfK KnowledgePanel® as its sampling frame. We compare panel members who received a postpaid, standard 1,000-point (the equivalent of US$1) incentive in 2015 to panelists who received a larger, 5,000-point (the equivalent of US$5) incentive in 2016. We found that larger incentives were associated with increased interview completion rates with minimal impact on data quality or bias. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01