The Question of the Spotted Muumuu: How the "Australian Women's Weekly" Manufactured a Vision of the Normative School Mother and Child, 1930s-1980s

Autor/inn/en	Weaver, Heather; Proctor, Helen
Titel	The Question of the Spotted Muumuu: How the "Australian Women's Weekly" Manufactured a Vision of the Normative School Mother and Child, 1930s-1980s
Quelle	In: History of Education Quarterly, 58 (2018) 2, S.229-260 (32 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0018-2680
Schlagwörter	Mothers; Parent Child Relationship; Educational History; Periodicals; Clothing; School Uniforms; Advertising; Foreign Countries; Parent Role; Social Status; Australia + Suchen Sie Ihr Suchwort? Mother; Mutter; Parents-child relationship; Parent-child-relation; Parent-child relationship; Eltern-Kind-Beziehung; History of education; Bildungsgeschichte; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Kleidung; School uniform; Schulkleidung; Werbung; Ausland; Parental role; Elternrolle; Sozialer Status; Australien
Abstract	This paper examines Australia's history of uniformed schooling as mediated by its leading mass-market magazine, the "Australian Women's Weekly." This magazine was a significant cultural agent that served as an authority on everything from fashion to schooling, capitalizing on the matter of school dress by running advertisements for school uniforms, printing articles and letters on school wear, and featuring attractive images of uniformed schoolchildren. This paper argues that the "Weekly" used this content to provide textual and visual reinforcement for a powerful cultural trope of the proper, desirable, happy, and modern Australian schoolchild as uniformed. In doing so, it represented the normative school mother as working behind the scenes to produce or procure the school uniform as well as to arrange and manage the uniformed child. We contend that the magazine portrayed this work as part of a project to draw the mother into a respectable and ostensibly "Australian" community. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01