Literaturnachweis - Detailanzeige
| Autor/inn/en | Bennett, Delancy H. S.; Matos, Geraldo; Andonova, Yana |
|---|---|
| Titel | Allow Me to (Re)Introduce Myself: An Experiential Learning Rebranding Project within the Context of Professional Sports |
| Quelle | In: Marketing Education Review, 29 (2019) 2, S.125-130 (6 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1052-8008 |
| DOI | 10.1080/10528008.2019.1609992 |
| Schlagwörter | Marketing; Teaching Methods; Team Sports; Merchandise Information; Experiential Learning; Familiarity; Attitude Change; Aesthetics; Program Descriptions; Educational Objectives; Higher Education |
| Abstract | Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be easily adapted for a wide array of marketing classes. Findings indicate the students' knowledge of, familiarity with, and ability to apply rebranding increase as a result of the experience. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
